Growth Ideation

Summary

This workshop is designed to help your organization generate innovative growth ideas by leveraging structured ideation and consulting frameworks. The program covers elements such as market analysis, customer segmentation, and business model innovation, providing actionable insights to drive strategic decision-making and sustainable growth.

Topics include:

  • Analyzing market dynamics and evaluating customer preferences.
  • Utilizing frameworks like Value Pool Analysis and SWOT to uncover growth opportunities and differentiation strategies.
  • Applying ideation techniques such as Design Thinking to innovate digital business models.
  • Preliminary assessment of economic viability.

For more details, please refer to the "Content" section below.

Schedule a meeting to get to know us and discuss how we can tailor this workshop to your requirements.

Instructor

Tauria_Niko

Nikolas Kelaiditis
Nikolas has a rich background in creating and implementing growth strategies, both as consultant to several leading global retail and E-Commerce companies as well as in his Amazon roles, where he led the build up and scaling of several organizations such as Amazon Business Retail Europe. Nikolas was also Vice President of Growth at OneFootball, a unicorn startup with >100 million monthly active users.

Content

1. Understanding Market Dynamics

Analyze current market trends, discuss key competitors, and assess the company’s competitive advantage and positioning. Prework required.

2. Customer Preferences and Segmentation

Explore customer segments and personas, their preferences, pain points and purchasing behavior, and discuss the current and ideal customer journey. Prework required.

3. Value Pool Analysis and Differentiation

Utilize frameworks like Value Pool Analysis and Ansoff Matrix to identify growth opportunities and differentiation levers for your business (group activity).

4. SWOT Analysis

Conduct a SWOT analysis to evaluate internal strengths, weaknesses, and external opportunities and threats, guiding strategic decisions (group activity).

5. Ideation Techniques

Apply ideation methods such as Design Thinking and Blue Ocean Strategy to redesign or innovate a digital business model (group activity).

6. Business Model Innovation

Concrete development of the proposed idea for building a new or improving an existing digital business model, including a preliminary assessment of economic viability (group activity).

Workshop Details

Participants

Maximum 12 (onsite)

Duration

2 days

Pricing

EUR 4,900 plus VAT and travel expenses

Market research and benchmarking exercises can be commissioned separately

Prerequisites

Preparatory call ahead of the training to discuss the roles and requirements of participants as well as desired focus areas and outcomes. Briefing for required data, especially around market dynamics and customer segments.

Get to know us

Schedule meeting