Amazon Strategy

Summary

Unlock your full Amazon potential with expert guidance from former Amazon senior leaders. This workshop will enable you to optimize your performance across both Vendor (1P) and/or Seller (3P) channels. Here's what you'll gain:

  • Leverage the expertise of former Amazon leaders who have the complex marketplace ecosystem from the inside, and ran their own successful Amazon Seller businesses.
  • Develop a winning setup for profitable growth on Amazon, working backwards from the customer and taking competition, non-Amazon channels and your unique capabilities into account.
  • Walk away with a concrete implementation plan, with clear milestones to get to your optimized Amazon setup.
  • Review of your organizational setup and improved governance mechanisms to ensure sustained growth and profitability.

Whether you're new to Amazon, struggling with specific pain points or aim to maximize your Amazon potential, this workshop provides you with the tools, insights, and strategies to thrive on Europe's most important eCommerce platform.

For more details, please refer to the "Content" section below.

Schedule a meeting to get to know us and discuss how we can tailor this workshop to your requirements.

Instructors

Tauria_Marc

Prof. Dr. Marc Ebel
Marc is a Professor of Marketing and E-Commerce, specializing in growth strategies and mastering the Amazon ecosystem. With 16 years of leadership experience at Amazon Germany and as the founder of a successful Amazon Marketplace startup, Marc brings unparalleled expertise in navigating and succeeding on the platform. His academic work enriches his practical insights, integrating hands-on experience with theoretical frameworks.

Tauria_Niko

Nikolas Kelaiditis
Nikolas is a tenured e-commerce and tech leader with an extensive background in strategy consulting. During his 7+ years at Amazon, he held senior leadership roles in both 1P (Vendor) and 3P (Marketplace) divisions, lastly as Head of Amazon Business Retail Europe. Previously, he had founded and sold an Amazon Marketplace business. As a consultant, he has advised a broad range of companies, from startups to global players in eCommerce, Retail and Tech.

Content

1. Status Quo

• Structured approach to map Customers, Competition and Trends
• Current channels, capabilities, pain points and organizational setup
• Profitability analysis of Amazon Channels

2. Target Setup

• Understanding the Amazon Ecosystem and how to win
• Outlook: How will Amazon and other eCommerce channels develop, and what does this mean for your business?
• Strategic framework to build a setup that increases revenue and profitability on Amazon and other platforms

3. Gap Analysis

Required changes to reach the Target Setup
• Products
• Channels
• Service
• Organization
• Other

4. Implementation Plan

Concrete milestone plan:
• Requirements to reach the Target Setup
• Resource Needs
• Governance Mechanisms

Workshop Details

Participants

Maximum 6 (onsite)

Duration

1 day

Pricing

EUR 4,900 plus VAT and travel expenses (2 instructors)

Prerequisites

  • Overview of products, current channels, list of main competitors and customer segments (if available).
  • Preparatory alignment call.

Get to know us

Schedule meeting