Business Model Expansion
Summary
Are you looking to diversify your business model or enter new customer segments? In a quickly evolving commercial digital landscape, businesses that can adapt and expand their models to cover new markets or customer segments can hone their competitive edge.
Example projects have completed for our clients include:
- B2B expansion for B2C-focused E-Commerce firms,
- Vertical integration planning and project management in the logistics sector
- Addition of digital services to the portfolios of bricks-and-mortar retailers.
Drawing from our extensive experience, we provide comprehensive support in go-to-market strategy, business planning and operational setup to ensure a successful rollout.
For more details, please refer to the "Modules" section below.
Schedule a meeting to get to know us and discuss your project requirements.
Partners

Nikolas Kelaiditis
Nikolas has a proven track record of expanding businesses into new models and segments. At Amazon, he was responsible for building and scaling Amazon Business across multiple European markets, and as a consultant, he helped a wide range of clients across different industries expand their digital and offline business models, from tapping into new customer segments to verticalization and addition of new services. With his extensive expertise in business planning and go-to-market strategies, Nikolas ensures that companies can diversify their offerings and unlock new revenue streams effectively.

Tobias Vetter
In 15+ years as a Principal for the Boston Consulting Group (BCG) and as an independent consultant, Tobias has helped a wide variety of clients expand their business models. He has served global corporations, SMEs, PE and scale-ups to tap into new revenue steams by expanding their customer segment base and service offerings. His ability to develop tailored business strategies and drive successful execution makes him a trusted partner for businesses seeking to diversify and grow.
Modules
- Market Research: Comprehensive analysis of potential business models, including market demand, competitive landscape, as well customer segmentation and preferences.
- Business Model Design: Outline of a business model extension, tailored to strengths, market trends, and customer needs.
- Value Proposition Alignment: Refinement of the value proposition for new customer segments to ensure clear differentiation and fit to current positioning.
- Go-to-Market Strategy: Tailored market entry strategy for the new business model, including channel strategy, pricing, positioning, risk assessment and make-or-buy decisions.
- Operational Setup: Detailed planning for the necessary infrastructure, organization, and resource allocation.
- Implementation Roadmap: Clear, phased roadmap for launch and scaling, with defined milestones, timelines, and resource allocation.
- Execution: Full project management oversight or interim leadership to drive execution if additional manpower is required.
Details
Staffing
- 1 Partner
- 1-2 Analysts (depending on project scope)
Duration
8-20 consulting days
(excluding implementation)
Pricing
Based on staffing and duration
Prerequisites
Discussion of project goals and definition of scope, focus areas, and timeline.