E-Commerce Strategy

Summary

Are you looking to strengthen your e-commerce presence? In an increasingly digital commercial environment, a well-rounded e-commerce strategy is critical to stay ahead of the competition and ensure long-term success. Whether you are optimizing your existing digital operations or launching a new e-commerce initiative, we will support you in improving revenues and profitability, minimizing risks, and positioning your brand across multiple online channels. Where required, we help you select agency and tech partners from our network of experts to assist with operational and implementation tasks.

We combine deep e-commerce industry expertise with hands-on execution experience from leadership roles at Amazon and as founders of our own e-commerce companies. We create a custom strategy to elevate your digital business to the next level, from value proposition to distribution channels, customer journey pricing and digital marketing to organizational structures and governance mechanisms.

For more details, please refer to the "Modules" section below. The concrete project scope will be aligned to your company’s needs, goals, and budget.

Schedule a meeting to get to know us and discuss your project requirements.

Experts

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Prof. Dr. Marc Ebel
Marc is a Professor of Marketing and E-Commerce, specializing in growth strategies in digital commerce. With 16 years of leadership experience at Amazon Germany and as the founder of an e-commerce startup, Marc has extensive expertise in digital marketplaces. His academic work complements his practical experience, providing clients with access to the latest scientific insights.

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Nikolas Kelaiditis
Nikolas brings comprehensive experience from leadership positions at Amazon and Aldi Süd, as well as extensive expertise as a strategy consultant for large companies in e-commerce and retail. He founded an e-commerce business in 2009, successfully scaled it, and later sold it. His broad knowledge of digital business models allows him to thoroughly assess the capabilities and scalability of target companies with a digital focus.

 

Modules

1. Status Quo

- Business Model: Detailed analysis of the current business model, value chain, and key performance indicators.

- Benchmarking: Overview of main competitors, their strengths and weaknesses, and your own competitive advantages.

- Customers: Evaluation of key customer segments, their preferences, and behavior. Assessment of the customer journey and the effectiveness of digital touchpoints.

- Marketing & Distribution: Analysis of existing distribution channels, marketing & sales activities, and pricing strategies.

- Organization: Mapping of the current organizational structure and existing governance mechanisms.

- Technology Stack: Evaluation of the current e-commerce infrastructure and systems for scalability, security, and robustness (optional).

2. Analysis

- Value Proposition: Refining the value proposition in the context of competitive landscape and market trends.

- Portfolio Strategy: Data-driven optimization of the product portfolio with a focus on growth and/or profitability, depending on primary company goals.

- Distribution Channels: Development of a tailored multi/omnichannel roadmap, including the evaluation of growth opportunities through Direct-to-Consumer (D2C), 1P marketplace (vendor), 3P marketplace (seller), indirect 3P, B2B e-commerce, and brick-and-mortar retail. Evaluation of potential channel conflicts and development of mitigation strategies.

- Digital Marketing: Designing an integrated digital marketing strategy across owned and paid media to optimize ROI and customer acquisition costs.

- Pricing Strategy: Development of an AI-facilitated pricing model, optimized for the competitive landscape and customer price perception in key segments.

- Customer Experience: Identification of levers to improve the customer journey to increase conversion rates and customer satisfaction.

- Technological Infrastructure (optional): Opportunities to enhance IT system performance.

3. Target Structure

- Scoring: Evaluation of the potential growth and profitability levers identified in the analysis module, as well as a preliminary estimate of the required implementation effort.

- Prioritization: Shortlisting of levers that can be quickly implemented within the budget and organizational structures.

- Business Planning: Development of a target structure for the business model and organization, including an initial business plan.

4. Implementation

- Milestones: Development of a concrete milestone plan for the implementation of the approved business plan.

- Partners: Identification of suitable technology and agency partners for the implementation of IT workstreams and operational tasks (optional).

- Implementation Support: Project management and/or interim leadership during the implementation phase (optional).

Details

Staffing

  • Prof. Dr. Marc Ebel
  • Nikolas Kelaiditis
  • 1-2 Analysts (depending on project scope)

Duration

20-60 consulting days
(depending on project scope)

 

Pricing

Based on staffing and duration

Prerequisites

  • Discussion of project goals and definition of scope, focus areas, and timeline.
  • Overview of the current business model.

Get to know us

Schedule meeting