International Expansion
Summary
Are you considering expanding your business into new countries? Entering new regions presents vast growth opportunities but also presents complex challenges. With our deep expertise in international markets, we help businesses build tailored internationalization scoring models that help deciding where to prioritize investments, develop custom go-to-market strategies and support thoughout the execution phase. Whether you aim to expand in Europe, the US, Asia, or Latin America, we guide you through every step of the process to ensure a smooth, successful market launch.
We a proven track record of successfully leading market expansions across multiple continents, with particular expertise in European core markets - Germany, UK, France, Italy and Spain - as well as Latin America, most notably Brazil.
For more details, please refer to the "Modules" section below.
Schedule a meeting to get to know us and discuss your project requirements.
Partners

Nikolas Kelaiditis
Nikolas Kelaiditis has extensive experience leading global expansion efforts both as senior executive and as consultant. As VP of Growth and Markets at OneFootball, he guided the company’s global expansion and established a team of top-tier strategy consultants to create and execute bespoke regional strategies. At Amazon, Nikolas led the expansion of Amazon Business Retail across core European markets and managed the China-to-EU arc for Amazon Business 3P. He also supported Amazon’s marketplace expansion in Brazil, laying the groundwork for Fulfillment by Amazon (FBA). As a consultant, Nikolas has guided companies of various sizes, from start-ups to global blue chips, in their internationalization efforts. Business fluent in German, English, Spanish, and Brazilian Portuguese, and having lived and worked across multiple continents, Nikolas brings a truly global perspective to every project.

Tobias Vetter
Tobias is a seasoned strategy advisor with over 20 years of global experience across industries. Having worked extensively for the Boston Consulting Group (BCG) and as an independent consultant, Tobias has successfully led projects in markets across Europe, Africa and Latin America. He has a particular focus on sales and pricing, M&A, and business transformation, helping companies achieve operational excellence and growth. Tobias spent several years in Brazil, where he gained deep market knowledge and helped businesses navigate complex environments. He is business fluent in multiple languages, including German, English, Brazilian Portuguese, and Spanish.
Modules
- Market Scoring Model: Data-driven scoring model to assess and prioritize target markets based on factors such as market size, growth potential, competitive landscape, regulatory environment, and ease of doing business.
- Competitor & Industry Analysis: In-depth analysis of local competitors and industry dynamics to identify potential advantages and challenges in each market.
- Risk & Opportunity Evaluation: Comprehensive assessment of risks, including political, economic, and operational factors, and identification of key opportunities in the shortlisted markets.
- Go-to-Market Strategy: Tailored market entry strategy for the target country or region, including market positioning, entry modes (e.g., joint ventures, partnerships, acquisition, direct investment) including business planning.
- Regulatory & Legal Compliance: Guidance on navigating local regulations, including trade laws, taxation, and industry-specific requirements in collaboration with local partners.
- Operational Setup & Resources: Detailed planning for the necessary infrastructure, organization, and resource allocation to support market entry.
- Implementation Roadmap: Clear, phased implementation roadmap with defined milestones, timelines, and resource allocation.
- Local Support: Assistance in building or augmenting local teams and selecting key local partners to support rollout and help establish a foreign legal entity where needed.
- Execution: Full project management oversight or interim leadership to drive execution if additional manpower is required.
Details
Staffing
1 Partner
1-2 Analysts
(depending on project scope)
Duration
8-20 consulting days
(excluding implementation)
Pricing
Based on staffing and duration
Prerequisites
Discussion of project goals and definition of scope, focus areas, and timeline.