Strategic Sales

Summary

Are you looking to enhance the structure of your sales processes or develop a sales strategy to break into new markets? Many companies face challenges in expanding their sales activities due to a lack of formalized strategies, inefficiencies in the sales process, or uncertainty when entering new markets. This one-day workshop is designed to equip you with the tools to develop a scalable, data-driven sales process tailored to your company's specific needs.

You will learn how to optimize your sales operations, boost team performance, and leverage data to make more informed, customer-centric decisions. Whether you aim to enter new markets or drive growth in existing ones, this workshop provides a clear roadmap for success. Through a mix of practical exercises, case studies, and collaborative sessions, you'll leave with actionable insights and a comprehensive sales strategy ready for immediate implementation.

For more details, please refer to the "Content" section below.

Ready to streamline your sales and fuel your growth?

Schedule a meeting to get to know us and discuss how we can tailor this workshop to your requirements.

Instructor

Tauria_Niko

Nikolas Kelaiditis
Nikolas is an experienced business development professional with deep expertise in building and scaling high-performing sales and account management organizations. During his 7+ years at Amazon, he led both 1P (Vendor) and 3P (Marketplace) business development organizations across Europe and China, delivering rapid growth through analytical rigor, efficient team coaching and data-driven strategies.

In the Marketplace division, he sclaed business development efforts by restructuring the key account sales process, resulting in the onboarding of dozens of leading E-Commerce companies across all categories. Nikolas now advises companies on how to create scalable sales and account management frameworks, enter new markets, and optimize sales operations for sustainable growth.

Content

1. Status Quo

- Business model and main products and/or services

- Main competitors, their strengths and weaknesses, and your own competitive advantages

- Key customer segments and their preferences

- Current sales processes, pain points, and roadblocks

- Business objectives and the role of sales in achieving these goals

- Interfaces with other departments and information sharing mechanisms

2. Data-Driven Sales

- Structuring a data-driven sales funnel: lead generation, qualification, pipeline management, and closing deals

- Implementing CRM systems to automate and track sales activities

- Defining key metrics for success and setting up governance mechanisms

- Using data to identify bottlenecks and improve conversion rates

3. Sales Strategy

- Identifying key growth levers and revenue opportunities

- Ensuring alignment between sales and other business functions

- Creating processes for scalability and refining the sales approach

4. Leading High-Performing Sales Teams

- Structuring a sales team for efficiency and scalability.

- Hiring the right talent using behavioral interview techniques.

- Managing team performance, providing feedback, and ensuring alignment with business goals.

5. Practical Exercises

- Hands-on activities to apply learning

- Real-world case studies for deeper insights

Workshop Details

Participants

Maximum 8 (onsite)

Duration

1 day

Pricing

EUR 2,900 plus VAT and travel expenses

Prerequisites

  • Overview of main products/services and sales setup.
  • Preparatory alignment call.

Get to know us

Schedule meeting